Tailored Briefs®

 A newsletter from Taylor Training & Development® Fall 2003
In This Issue
· Web Presence
· Be on Time
· Looking Forward
Easy Efficient E-mail
E-mail is supposed to be a quick, easy way to communicate; a real time saver. But with over 30% of our communication focused on clarifying the other 70%, more time is wasted than is actually being saved.

Efficient e-mail is E-A-S-Y:
E Eliminate any previous message text when you reply. Only quote the releveant senteces.
A Always greet the inteded reader by name.
S Short, simple messages with short, simple paragraphs.
Y Your contact information included at the end of every message you send.

To make your EASY e-mail go even further, plan for plain. HTML messages add pizzazz to e-mail, but not every mail service can read or accept the code. When drafting a message in HTML, ensure the spirit and tone of your message comes through as well in plain text by using all capitals where you would normally use italics for emphasis, and astricks in place of bullets.

Now wasn't that easy?
Be On Time
If you want to make the most of your time in the meetings or trainings you facilitate, start on time. You may have to start with only a few people in the room the first few times you do this, but the late arrivals will get the idea: if you snooze you lose. By always starting an event at the advertised time you create a culture of timliness within your organization. You may even find you can end earlier without the "cushion" for the late arrivals.
Looking Forward…
Filling the Seats with Open Minds
How to Make Money Teaching

Do you want to learn how to engage students throughout the educational process? If so, then this “brief” workshop is for you. You will gain techniques to assist you in teaching more effectively and obtain skills to produce an active, stimulating and participative environment for students.

A must for any educator/trainer looking to motivate and energize their students, this 90-minute workshopis offered through the Mt. Airy Learning Tree (MALT) in Philadelphia and will be facilitated by Vivian McLeod and Danielle Taylor, both HR and training professionals.

For registration information call the MALT office at, 215-843-6333 or visit them on the web.

Contact Us
Taylor Training & Development
627 Boyer Road
Cheltenham, PA 19012
Phone: 215-663-1296
Fax: 215-663-1297
Email: solutions@taylortraining.com
URL: http://www.taylortraining.com
Taylor Training & Development would like to thank Issue Editors, Lori Timm de Villasmil of inlingua Venezuela, and Jonna Naylor of the Mt. Airy Learning Tree (MALT), for their hard work.  Click here for more information about inlingua. For more information about MALT click here.

Unless otherwise specified, all articles written by Taylor Training & Development consultants.

If you are interested in a FREE subscription to Tailored Briefs, please visit our Non-Profit Success Website.

Copyright© 2003 Danielle D. Taylor / Taylor Training & Development.
All rights reserved. Please contact us if you are interested in content partnerships or reprint information.

We are committed to providing organizations, and the individuals who support them, with the knowledge, skills and values
needed to maximize their potential and actualize their goals.

We accomplish this through
training and education programs, organization development consulting, and professional development coaching uniquely created
for each client.

Tailored Briefs®, Taylor Training & Development®, taylortraining.com®, "Maximizing Potential. Actualizing Goals.®" and Taylor Training & Development logos are all registered service marks of Danielle D. Taylor and Taylor Training & Development.

Board Development
Consenting to the Consent Agenda
Meeting Moves to Use

When your board meetings are spent re-enacting committee discussion and effort rather than making decisions on them, you are ready for a consent agenda.

Consent agendas are a way for a board to address routine items that do not expidiously require discussion. Items on the consent agenda are anticipated to be unchallenged and are therfore approved by a single roll call vote of the board towards the beginning of the meeting. However any board member can request that an item be moved to the regular agenda for further discussion and/or a seperate votte.

Items usually appearing on consent agendas include:

  • Approval of previous minutes
  • Approval of the meeting agenda
  • Director's Report
  • Committee Reports
Moving to using a consent agenda means getting your ducks in a line. For the board to come to the table and unanmiously approve the items they must have the materials at least one week in advance of the meeting.

The consent agenda process helps boards make the most of their meeting time. With the "extra" time boards are free to concentrate on their broad policy-making responsibilities, versus nitpicking the opreational decisions of their director or the specialized, complex issues faced by their committees. T

Information Technology
Three Steps to Creating a Web Presence
and Six to Making it Known

The Internet bubble has burst, and in a tight economy, IT (Information Technology) budgets are under tough scrutiny. To save money, it may be tempting to neglect your existing website or not bother with one in the first place, but fight the temptation. A quality website is not a necessity just for huge, corporate conglomerates. Websites are especially crucial for non-profit organizations because even one, high-quality webpage is a more effective marketing tool than no having presence at all. You can choose to start small and build up your site over time, but how do you avoid overpaying for unnecessary bells and whistles or a site that simply doesn’t get the job done?

All websites are not created equal, so to build the most effective web presence, non-profits should begin the planning process with the realization that their Internet marketing needs aren’t the same as those of a billion dollar company. Also, since your organization is likely to have more limited resources than a major corporation, you need every cent to count and make an impact. A tailored website is the key, so, before any money changes hands or files get uploaded, three crucial items must be addressed: the website’s purpose, functionality, and image.

Step #1: Pinpoint Your Purpose
Determining a purpose for your website will provide direction for deciding its desired image and functionality. The most common purposes include providing information about the organization or an issue, soliciting private or corporate donations, collecting membership fees, selling products, soliciting volunteers, and advertising employment opportunities. Defining your purpose will help you pay for only what you need while getting exactly you want.

Step #2: Find Your Function
After defining the purpose of your non-profit’s website, the next step is to flesh out its functionality. Functionality can be as basic as static informational pages or as extensive as news updates, video webcasts, document downloads, contact forms, guestbooks, chats, activities, and games. Be forewarned: increased functionality usually means increased costs. So, choose wisely.

Step #3: Imagine Your Image
The final step in planning your organization’s website is to consider the image you would like it to embody. Your image will dictate the colors, graphics, and fonts used in the web design. Your image can be playful, edgy, contemporary, ethnic, or conservative, but it should connect in some part to your purpose while also reflecting and matching the overall tone and personality of your organization and its existing marketing material. You should also consider the demographics of your target audience and what would appeal to them.

Once you have worked out the purpose, functionality, and image of your non-profit organization’s website, you can turn your attention to creating the site (either in house or via a consultant). Whether you develop and maintain your website in the family (in house) or you outsource it to a consultant, you need to find someone who is technically proficient and willing to tailor your site to meet your goals and needs. When the site is completed, you need a way to get the word out.

To publicize your great new site at no cost, follow these six quick tips:

  • Add your web address to your business cards, letterhead, fliers, and brochures.
  • Add your web address to your email signature file.
  • Send an electronic greeting card or postcard announcing your site and any major changes or updates to the site.
  • Exchange links with related organizations or companies (display the HTML code, your logo, and directions for adding your link to their page).
  • Add a “tell a friend” form to your site allowing visitors to recommend your website to friends, family, and colleagues.
  • Shamelessly self-promote (Mention your site in articles you author, conferences you attend, interviews, presentations, and speeches).

Happy designing! T
About the Author
  Kimberly G. Bonnette is founder and president of KGB Media Consulting, a small, minority and woman owned business specializing in marketing and branding solutions for both the private and public sector. Headquartered in the Washington, DC metropolitan area, KGB delivers customized web page and site design, development, and hosting. Bonnette can be reached through her website at www.kgbmediaconsulting.com or directly via e-mail at info@kgbmediaconsulting.com.

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